Hobie
Surfboards
Early in 1962 George & Bill
first read of John Severson's Surfer
Magazine. This was after buying three popout
surfboards from a California hustler who had captured Dale
Velzy's name in a bankruptcy settlement. The inside cover ad of
Hobie's immediately enlightened the new surfboard
entrepreneurs. Bill wrote to Hobie and then made a phone call. When
Hobie and Jim Gilloon, Hobie's shop manager, heard the words, "we
will pay cash in advance for our orders," The Eastern Surfer was
awarded the Delaware& Maryland dealership. This was
the beginning of a long-lasting relationship.
Hobie & Bruce Brown brought the Endless Summer to
18th St. - July 4, 1964
Early on
Hobie intuitively understood the vast business potential
of the East Coast. However he had not priced his boards at retail
with sufficient margin to give much discount to his dealers.
This was universally true of all California surfboard
manufacturers. Volume sales seemed to be the
answer. Hobie enthusiastically set about promoting his
boards for his dealers on the surfboard hungry East Coast. A
collaboration between Dana Point surf filmmaker Bruce Brown and
Hobie brought The Endless Summer tour east to stir up the natives.
In Ocean City Maryland a surfing demonstration the morning of
Fourth of July 1964 brought thousands of spectators to the
beach to watch surf legends and stars perform at 18th St. in
front of The Eastern Surfer Shop beneath the Sandyhill
motel. At the local high school that evening Bruce
narrated in person his film that would go down in the
annals of surfing history as the greatest surf movie
ever. Bill has middle-aged men from that long ago,
hooting, stoked crowd tell him, "That day and
evening changed my life forever. Because of it I
became a
surfer."
Bill &
Hobie with balsa board ( left) shaped by Phil Edwards
in 1988. Grubby Clark supplied the
balsa and Hobie "orchestrated" presenting it to Bill.
Hobie, Phil, and the glasser, Danny Brawner signed it. the board
arrived by Flying Tigers Air Freight. When Bill answered the door in
a wheelchair their driver asked, "I'm looking for Bill
Wise. I have surfboard for him." He seemed surprised that Bill
was the guy he was looking for. The board hangs from the ceiling
at the foot of Bill's bed. It's the last thing Bill sees
before he closes his eyes at night and the first
thing that greets him next morning. This treasured balsa
board has accompanied Bill through nights that he would
have dreaded without it.
Flying high is
Bill with the stars and stripes on the "Katie Sue" with
Susan & Hobie steadying lines.
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Sombrero party in Capistrano
Beach - Marge Calhoun, Hobie, Susan, Mickey, Dick
Metz, Phil & Mary with Bill down in front
next to PegMuñoz & Rosalie.
The Hobie Bill Knows
The name
Hobie Alter is internationally recognizable. His engineering
and design brilliance made the evolution of
surfboards take a quantum leap nearly 50 years
ago. Hobie's
imagination created sailing catamarans,
radio controlled sailplanes, boats,
skateboards, and a business legacy that will be with
us for generations.
In
spite of his fame in the surfing and business world which has
necessitated high profile to the media, Hobie is content to
be alone in his workshop concentrating on a project. He
is always thinking that there must be a better way to
design this or that. A private person, perhaps
Hobie is most creative when he is alone.
Whether it is a golf club to improve his game, a model
sailboat to whip his buddies in informal competition or a
specialized tool that will make his work around the shop
easier, Hobie invariably comes up with a better
mousetrap. "You have to have something to get out of bed for
in the morning," is his oft repeated philosophy.
Some of his thinking rubbed off on
Bill.
If
it were not for Hobie, Bill would not have met Jim
Gilloon, John Severson, Phil Edwards, Mickey
Munoz, Dick Metz, Duke Kahanamoku, Greg Noll, Miki
Dora, Butch Van Artsdalen, Corky Carroll, Leroy
Grannis Marge Calhoun, Bruce Brown, Hevs
McClelland, Walter & Flippy Hoffman and more
surfing folks on the East & West
coasts, Hawaii and around the world than Bill can
count. How fortunate can one dude be? To that
Bill answers in a whisper (just so he won't embarrass
anyone), "Thanks, all, for being my
friend!"
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Hobie Web
Site - http://www.hobie.com |
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